I,too, wonder how he earned his title of cake expert....
I had issues with a customer recently, she said another baker told her that the cake she wanted was so easy to do she could get it for under 300$ (150 servings, with handmade calla lilies

) that's in Quebec city, big city.... here, pretty small town (actually 8000 people here) with closest big town at 3hours drive... so everything is higher in price geez if she can get it shipped here (6 hours drive from Quebec city here)then she must have it done there! I'm charging 525$ and I'm still thinking I'm pricing too low!
