My Newsletter

[VictoriAnne Sweets]

I just wanted to say "thank you" to Into The Oven for inspiring me to do a newsletter! It has been a TREMENDOUS advertising success!

Once a month, approximately the 3rd week of the month, I send an email to all of my past customers, as well as anyone who has enquired about a cake. In the email, I put a link to my (online) newsletter (I don't have a way of scanning in a PDF file).

In it, I thank various people, come up with a theme for the next month (specify the holidays, maybe show a sample cake for inspiration), show cakes I've made over the past month, list feedback, and have a little section for the community: either raising funds for a local cause or perhaps a contest (hhmmm...more "Into The Oven" inspiration! )

I will also list a referral discount and/or any specials running.

IT HAS BEEN A HUGE SUCCESS!!! I highly recommend this marketing technique; yes, it takes time, but I just use a website template and plug in my information. It goes pretty quick.

Anyone who wants to see my main page, with links to current and archived newsletters, can go to:

The Icing On The Cake


Jodi

[MtBaker]

Jodi,
I love it! Glad we were able to "inspire" you, we love to watch people's passion be able to make money for them too!

Loved the newletter, I just went out and checked!

Many warm wishes and keep up the great work!

--
MtBaker

[2sdae]

cool, I really like this concept. Have you had success with it so far? Hope so.